What to do or how to use Abandoned Registrations
Event Espresso’s abandoned registrations feature allows users to identify and follow up with people who started but didn’t complete the registration process. This feature can help event organizers recover lost registrations and increase their event attendance. Here's how people can use it effectively:
1. Identifying Abandoned Registrations
Event Espresso tracks incomplete registrations and marks them as "Incomplete" or "Abandoned" in the backend of the WordPress dashboard. You can view a list of these registrations under the Event Espresso > Registrations section. Filter by status to locate those marked as "Incomplete."
2. Collecting Useful Information
Even if the registration was not completed, Event Espresso may capture some information about the registrant, such as their name, email address, and the event they were interested in. This information is crucial for follow-up efforts to encourage registrants to complete their booking.
3. Creating Follow-up Emails
Use the information collected to send a personalized follow-up email. You can manually draft these emails or automate them using an email marketing tool integrated with Event Espresso. The email could include a friendly reminder about their incomplete registration and an easy link for them to return to their registration form and complete the process. You may also include incentives like a discount or special offer to encourage completion.
4. Automating the Follow-up Process
To streamline this process, you can use tools like Mailchimp or other marketing automation platforms that integrate with Event Espresso. These tools can be configured to send automatic follow-up emails after a certain period when an incomplete registration is detected. Event Espresso’s add-ons or other WordPress plugins, such as WP Fusion, may also help automate this follow-up process by connecting the registration data to your CRM or email marketing service.
5. Using Abandoned Registration Data for Insights
Regularly analyze the abandoned registration data to identify patterns, such as:
- Specific events with higher abandonment rates.
- Stages in the registration process where users drop off most frequently.
These insights can help you refine the registration process, such as improving form usability, reducing steps, or adding reassurance elements like secure payment badges to improve completion rates.
6. Customizing the Registration Page for Better Conversion
Based on insights gained, you may want to optimize your registration pages to reduce abandonment. This might include:
- Simplifying the registration form.
- Offering guest checkout options.
- Adding testimonials or event highlights.
- Making the pricing and refund policies clear and prominent.
By actively using the abandoned registrations feature, event organizers can recover lost opportunities, improve the registration experience, and ultimately increase event attendance.